Tag: Pakistani fashion

  • Swarovski Blings Up the Orient

    Swarovski Blings Up the Orient

    (Ed: Great article on the use of Swarovski crystals in Middle East and Southeast Asia. We have been using real Swarovski crystals on quite a few of our designs and bridals, with excellent results. Please contact us to setup your free consultation)

    “In India and Pakistan, Swarovski waltzes a similar balancing act as it latches onto the lucrative market of bridals and traditional-wear. The market for ethnic-wear in India, running the gamut from saris to lehngas and the shalwar kameez, is growing at an annual rate of 8 percent and is expected to reach $19.6 billion by 2018, according to a report by Indiaretailing.com. The traditional bridal lehnga, with its penchant for bling, presents an ideal canvas for Swarovski detailings.

    Having gained a stronghold across India over the last two decades, Swarovski collaborations also frequently veer towards Western silhouettes that are increasingly popular in Indian cities. But what makes Swarovski so tantalising to these diverse markets across the Orient?

    Local tastes through local collaborations

    The quality of the embellishments is one undeniable factor. Swarovski is a global big gun with a legacy of blinging up fashion for more than a century, so designers and customers are naturally attracted to the prestige attached to the brand. Further augmenting the firm’s popularity is its many local designer collaborations supported by assertive marketing strategies.”

    Read the full article here.

  • Cesar Galindo and Ruby Bhandari present their Collections in San Antonio for Children’s Shelter

    Cesar Galindo and Ruby Bhandari present their Collections in San Antonio for Children’s Shelter

    Rawaj Fashion Extravaganza – An Evening of Glamor to Help a Great Cause

    The Rawaj Fashion Extravaganza was held in the beautiful La Cantera Hill Country Resort in San Antonio, Texas, on Saturday, May 15th. In addition to the breath-taking sweeping views of San Antonio from this hill top luxury resort, attendees were treated to five Fashion Shows showcasing diverse and renowned fashion designers.

    The headline fashion shows were presented by designers Cesar Galindo from New York and Ruby Bhandari from Dallas, Texas.

    For the last twenty-two years, Cesar has balanced his time designing his own collection as well as working as a contract designer for established labels including Dolce & Gabbana and Calvin Klein Collection, as well as L.A.M.B., a contemporary women’s collection launched by Gwen Stefani. He was recently seen on Bravo TV on The Fashion Show, the successor to The Project Runway show. His collection at Rawaj consisted of dresses which showcased femininity, with architecturally draped hems and necklines – featuring a rich color palette – inherent of Galindo’s designs.

    Ruby Bhandari’s Silk Threads line provides a gorgeous juxtaposition of mystical eastern traditional designs with contemporary western lifestyle. Her custom bridal designs for private clients have dazzled countless weddings around the country for over twenty years, as well as celebrities from Hollywood and Bollywood. She showcased her ethnicwear and dress collection at Rawaj – which highlighted delicate embroideries, a bold color palette and sensuous cuts. In addition, she featured several designs from her men’s custom line called theSOCIALList, which was an elegant interpretation of men’s fusion wear with traditional Indian touches.

    The finale fashion show was by Dallas-based Pink Chiffon, which featured a gorgeous white piece from Pakistani designer, Ayesha Somaya.

    Proceeds from Rawaj benefitted the Children’s Shelter of San Antonio, which has been providing a safe haven for child survivors of abuse, neglect, and abandonment in San Antonio since 1901. The Children’s Shelter is a trauma-informed care certified organization that provides a continuum of care through their family of services like emergency shelter for children in crisis and helping children find permanent homes through foster care and adoption.

    As the organizer of the Rawaj Fashion Extravaganza, Ayesha Zaheer, said, “This evening was a great way to expose San Antonio to some of the finest designers from around the country, while benefitting a noble cause. We hope to continue this tradition of giving back to the community in various ways, including fashion”.